Purchase Price Has Been Lowered to $280

Samsung'south Galaxy A52 will go on sale in the US on Friday for $500 -- but in black.

Samsung

Samsung'due south cheap Milky way A phone lineup is arriving in the U.s.a. this week, with five new models starting as low as $110 for the 4G-enabled Galaxy A02S and going every bit loftier as $500 for the Galaxy A52 5G. With the new lineup, Samsung volition now accept 1 of the cheapest 5G phones on the U.s.a. market, the $280 Galaxy A32 5G. (Hither's how Samsung's 5G-enabled Galaxy A series phones compare to each other and to the Galaxy S20 Iron, which also features 5G.)

The South Korean electronics giant held an Unpacked event last month, its second of 2021, to show off the new devices. In the past, it reserved global launch events for its pricier flagship phones, but the focus on the Galaxy A devices reflect the nature of phone purchases today: More consumers are looking for affordable models rather than spending $one,000 on college end devices.

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Last year, three out of every four Samsung phones shipped around the world were Galaxy A devices, co-ordinate to Strategy Analytics. In the The states, where in that location's often a bigger market for pricey phones than in many other regions, the A family's shipments surpassed those of the flagship Galaxy S lineup, 26% to 19%, Strategy Analytics said.

"We're actually establishing a brand where traditionally those consumers might have bought a 2- or three-year-old flagship device and instead, they're preferring a new device that has ... the right innovation at the right cost point," Drew Blackard, vice president of production management for Samsung Electronics America, said in an interview alee of the news. "It's a really interesting tier of the marketplace."

Read more:Samsung's new Galaxy A series looks proficient, only what virtually S20 Atomic number 26 or S21?

Starting this week, US customers will get four phones Samsung didn't talk about at Unpacked -- the 4G-merely Galaxy A02S and A12 and the 5G-enabled Galaxy A32 5G and A42 5G -- besides as the Galaxy A52 5G.

Samsung kept the prices steady with last year'due south A series models. The A02S will retail for $110 when information technology'south available on April 29, while the A12 will start at $180 when information technology hits the market on Fri. The A32 5G volition cost $280 on Friday, the A42 5G will retail for $400 starting Thursday, and the A52 5G will start at $500 when it too arrives Friday. Of the three 5G phones, merely the A42 will run on the ultra-fast millimeter wave network favored by Verizon. The nation's biggest carrier likewise will offer the 4G-only A02S.

AT&T will carry the Galaxy A52 5G and the A12, while T-Mobile will offer the A52 5G, A32 5G and the A12. T-Mobile's Metro prepaid business organisation will sell the A52 5G, A32 5G, A12 and A02S. USCellular will sell the A52 5G and the A02S; AT&T'southward Cricket prepaid business will sell the A32 5G, A12 and A02S; and Heave and Charter volition offer the A02S. Samsung as well will sell unlocked versions of the A52 5G and the A02S.

The college end Galaxy A72, a follow upwardly to last year's $600 Galaxy A71, won't exist coming to the United states of america because it'southward also similar in price and features to the Milky way S20 Iron. Samsung introduced the Atomic number 26, which stands for Fan Edition, in September for $700. That selling price fabricated it $300 less than the regular S20 from earlier in the year and $100 less than this twelvemonth's starting Milky way S21.

"Nosotros had some proficient success with the A71 last year, but there was a niggling flake of overlap with the Fan Edition," Stephen Hawke, managing director of smartphone product management at Samsung Electronics America, said in an interview ahead of Wednesday's news. "And because of the great success nosotros had with [the FE] in the US market, we're not looking to continue with the A7 lineup this year."

Blackard told CNET before this year that the company plans to offer more Galaxy Atomic number 26 models in the future.

Samsung'due south bigger push with the A series -- and its less expensive flagship models -- over the past ii years reflects the reality nosotros're all living in. Phone designs aren't changing much from year to yr, and consumers are holding onto devices for longer, about three years in the U.s.a. versus two in the past. At the same fourth dimension, the novel coronavirus pandemic has hurt millions of people financially. While high-finish specs and cut-edge features are dainty for attention and buzz, people still care about what they're spending on phone, specially right now.

Different flavors of 5G

To attract more price-conscious buyers, Samsung in January lowered the starting cost for its Milky way S21 devices by $200 to $800 from last year's S20 family, partly because of lower component costs and partly as a recognition of the fact the world is battling a pandemic. The Galaxy A series takes Samsung'southward pricing even lower and gives Samsung one of the cheapest 5G phones in the The states with the $280 A32. The OnePlus Nord N10 5G retails for $300 on T-Mobile'due south network, while TCL'due south ten 5G UW costs $400 at Verizon.

"We've been committed to making 5G technology more widely available,"Jori Robinson, who works in Samsung Electronics America'southward smartphone product management partitioning, said in an interview ahead of the news. "It'southward function of a conscious footstep to take the 5G decision off the table, so people can just focus on choosing the device that'south right for them."

Last yr marked the first large button by Samsung with its Galaxy A lineup in the US. Those models upward included four 4G LTE phones and two 5G devices. They ranged from $110 for the Galaxy A10 to $650 for the Galaxy A71 5G on Verizon'south network (information technology was $600 at other carriers without super-fast 5G millimeter-wave connectivity). This yr, simply two models come with 4G phones and three sport 5G.

The A42 5G is the but model that taps into mmWave, and Verizon is the only carrier that will offer it. The device also accesses the slower only more reliable sub-6Ghz 5G network that Verizon is building. The A32 5G and A52 5G networks also work on the lower band networks favored by AT&T and T-Mobile. The unlocked versions of the phones would work on other carriers' networks, Samsung's Hawke said.

"With [the unlocked versions of the] 32 and 52, y'all'd be able to access the sub-6 range of Verizon's network," Hawke said. "Similarly with the 42, which doesn't have AT&T- or T-Mobile- specific variants, it does have mmWave, and that would translate to kind of support of some of the millimeter range within AT&T and T-Mobile on the unlocked variant of that device."

5G phone specs

The Galaxy A32 5G, A42 5G and A52 5G all come with big batteries to enable two-day bombardment life. The A32 and A42 versions have 5,000-mAh batteries, while the 52 has a 4,500-mAh battery. By comparison, the Galaxy S21 includes a 4,000-mAh battery, while the S21 Ultra has a 5,000-mAh battery. The lower two models have 15-watt fast charging, while the A52 5G has 25-watt fast charging.

Just the A52 5G is rated IP67 for water and dust resistance, but all three come with headphone jacks, NFC for mobile payments and microSD carte slots to expand the device'due south storage capacity upwardly to 1TB.

The A52 5G has a 6.5-inch FHD Plus Super AMOLED Infinity-O display with 120Hz refresh rate. It also has Samsung's Eye Condolement Shield that automatically adjusts the bluish light emitted by the phones based on the time of day. The A32 5G sports a half-dozen.five-inch Hard disk drive+ LCD Infinity-V display with a 90Hz refresh rate, while the A42 5G has a half dozen.6-inch HD+ Super AMOLED Infinity-U display with a 60Hz refresh rate.

When it comes to the cameras on the new 5G models, the A32 and A52 both characteristic four lenses on the back -- including the first time Samsung has offered a macro photographic camera on a smartphone -- while the A42 has iii.

While Samsung in the past introduced innovations in its high-cease devices before bringing them to less expensive phones, information technology'due south increasingly testing new features in the A serial. The visitor internally calls the lineup its "innovation tier," Blackard said. Along with the macro lens, the Milky way A52 also lets users apply AR lenses from Snapchat with Fun Manner right from the native camera app. And the first quad camera arrays appeared get-go in the A lineup.

"This is becoming a very of import tier globally for Samsung," Blackard said. "Information technology's non like you get flagship features a couple years after; yous actually might get … new, unique features in this tier first."

The A52 5G has a 32-megapixel front-facing camera and four rear-facing cameras, including 64-megapixel principal lenses, 12-megapixel ultrawide lenses, v-megapixel macro lenses and a 5-megapixel depth camera. All three 5G models have digital zoom upwardly to 10x.

All phones feature octa-core processors, but their horsepower vary. The A52 5G and A42 5G feature Qualcomm's Snapdragon 750G processor that'southward based on 8-nanometer technology and has a clock speed of up to two.2Ghz. The A42 5G features MediaTek'south Dimensity 720 that's based on 7-nanometer technology and has a clock speed of up to 2Ghz.

The A32 5G and A42 5G come with 4GB of RAM, while the A52 has 6GB. The A32 has 64GB of storage, while the A42 and A52 have 128GB.

The A32 5G can exist unlocked using facial recognition or a regular fingerprint sensor, while the A42 5G and A52 5G accept facial recognition and optical fingerprint sensors.

All three models run Android 11. The Galaxy A52 5G will receive iii generations of Android Bone upgrades and regular security updates for at least four years. The rest of the A series volition receive only two years of Android updates and security updates for at least four years.

4G models

The new 4G phones -- the A02S and A12 -- are aimed at prepaid customers who are more sensitive to pricing. While nearly higher cease devices have moved to 5G, there's all the same a big market place for 4G phones in the US, Samsung's Hawke said. The low-end A serial models "have ever performed really well for u.s.a.," he said. "They've always been the big volume drivers in terms of lots and lots of units."

While adding 5G would make them too expensive for some customers today, Samsung will wait at bringing the faster connectivity to its low-end A Series phones in the future, Hawke said.

The A02S and A12 feature vi.v-inch Hard disk+ LCD screens with Infinity-V displays and 60Hz refresh rates.

The A02S has a 5-megapixel front-confront camera and three rear lenses: a 13-megapixel main camera, 2-megapixel macro camera and 2-megapixel depth lens. Information technology's capable of digital zoom up to 8X. The A12 sports an 8-megapixel front-facing photographic camera and four back lenses -- a 16-megapixel principal camera, 5-megapixel ultrawide lens, 2-megapixel macro camera and a ii-megapixel depth camera. It has digital zoom up to 10X.

The A12 features MediaTek's 12-nanometer P35 that has a clock speed of up to 2.3Ghz, while the A02 uses Qualcomm's 14-nanometer Snapdragon 450 that has a clock speed of up to ane.8Ghz.

Both come with 32GB of memory, but the A02S features 2GB of RAM while the A12 has 3GB. Like the 5G models, they both have microSD card slots that allow users to add up to 1TB of flash retentivity.

Both have five,000-mAh batteries, come with 15-watt fast charging and run Android 10. Only the A12 comes with biometrics, with users able to unlock the phone using a side fingerprint sensor. The A02S requires a pattern, pin or countersign.

All new A series phones will be available in black, though some models, like the A42 5G, could come with other variants, similar white or greyness.

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Source: https://www.cnet.com/tech/mobile/samsung-galaxy-a-series-starts-at-110-for-4g-one-of-the-cheapest-5g-phone-in-the-us/